Authentic Brands

🚨 Reasons for Boycotting Authentic Brands Group

Authentic Brands Group (ABG) is a U.S.-headquartered brand-management company owning iconic brands such as Reebok, Forever 21, Brooks Brothers, Nautica, Champion, and Sports Illustrated. While the company does not sell weapons directly, it is deeply embedded in the israeli economy and occupation through Reebok's sponsorship of the israel Football Association which includes teams from illegal settlements, its long-standing operational partnership with israeli MGS Group, and its employee donation-matching program that directed funds to israeli organizations. Additionally, its largest shareholder - BlackRock - is among the largest investors in the weapons companies supplying the israeli occupation military.

1. Reebok's Sponsorship of the israel Football Association (February 2025): In February 2025, Reebok - owned by ABG - signed a two-year sponsorship deal with the israel Football Association (IFA). The IFA's official leagues include teams based in illegal settlements in the occupied West Bank, making the association complicit in the apartheid and military occupation. The sponsorship came after the International Court of Justice's July 2024 ruling that israel's occupation of Palestinian territories is illegal. In September 2025, Reebok attempted to terminate the contract but reversed its decision after the IFA threatened legal action, confirming the company's logo would continue to appear on israeli national team uniforms. ABG did not respond to requests for comment from the Business & Human Rights Resource Centre.Business & Human Rights Resource Centre: Reebok signs sponsorship deal with israel Football Association (April 2025)Business & Human Rights Resource Centre: Reebok U-turns on suspension of israeli football team sponsorship (September 2025)OpenIntel: Reebok — israel Complicity Index (BDS-1000: 762, Tier B)
2. Long-Standing Operational Partnership with israeli MGS Group: MGS Group - an israeli company - has identified itself as ABG's "longstanding israel operating partner" and Reebok's "local franchisee/core operating partner" in israil. When ABG completed its acquisition of Reebok in 2022, the acquisition-completion announcement confirmed the renewed agreement with MGS. Operations include purchasing goods worth millions of shekels annually, developing and managing inventory, and establishing online sales platforms. Royal Lin Capital - MGS's parent company - also manages other ABG brands in israil such as Nautica and Brooks Brothers.OpenIntel: Reebok — israel Complicity Index (MGS as longstanding israel operating partner)Globes: Brooks Brothers arrives in israel — Royal Lin Capital, MGS, ABG agreement (April 2022)
3. Employee Donation-Matching Program for israeli Organizations (October 2023): In October 2023, following the start of the genocidal war on Gaza, ABG announced on Instagram a 1:1 employee donation-matching program to support "organizations on the ground that can get help and resources to innocent men." Recipient organizations included Magen David Adom (israel's equivalent of the Red Cross), ERAN (israel's mental health hotline), NATAL (the israel Trauma and Resiliency Center), and Operation Embrace. No donations to Palestinian or Gaza relief organizations were mentioned, reflecting stark "double standards" in directing humanitarian support.WWD: Fashion Firms Are Making Humanitarian Donations During israel-Hamas War (October 2023)OpenIntel: Reebok — israel Complicity Index (ABG 1:1 employee donation-matching program, Magen David Adom)
4. Largest Shareholder: BlackRock - Largest Investor in israeli Weaponry: BlackRock, Inc. - through its Long Term Private Capital (LTPC) fund - is the largest shareholder in ABG, having led an $875 million investment in 2019 and described as the company's "largest shareholder." BlackRock is explicitly named in an official United Nations report (OHCHR) by Special Rapporteur Francesca Albanese, identified as being "among the largest investors in arms companies pivotal to the genocidal arsenal of israel." Specifically: BlackRock is the second largest institutional investor in Palantir and third largest in Lockheed Martin and Caterpillar. Consequently, the profits ABG generates from its global operations, including Reebok's IFA sponsorship, flow partly to BlackRock, which channels billions of dollars into the weapons industry used by israil in its genocidal war on Gaza.Forbes China: Authentic Brands Group — BlackRock LTPC among largest investors (April 2024)ChampSignal: Who Owns Authentic Brands Group? — BlackRock LTPC largest shareholder ($875m investment, 2019)UN OHCHR: Report of the Special Rapporteur Francesca Albanese (2025)
5. Complicity Through Silence and Non-Response to Violations: Although ABG issued an October 2023 statement expressing "solidarity" with israil, it has issued no statement condemning the genocide in Gaza. When the Business & Human Rights Resource Centre contacted ABG in March 2025 for comment on Reebok's IFA sponsorship which includes teams from illegal settlements, the company did not respond. OpenIntel's audit also notes that ABG has issued no dedicated statement on the israel-Palestine conflict. This silence, coupled with continued profitable operations in israil, constitutes a form of complicity with the occupation.OpenIntel: Reebok — israel Complicity Index (ABG no dedicated corporate statement on israel-Palestine conflict)Business & Human Rights Resource Centre: Authentic Brands (parent company of Reebok) did not respond (March 2025)

🌐 Sources

Official and verifiable sources detailing ABG's and its shareholders' involvement with israil:

• Business & Human Rights Resource Centre: Reebok signs sponsorship deal with israel Football Association (April 2025)
• Business & Human Rights Resource Centre: Reebok U-turns on suspension of israeli football team sponsorship (September 2025)
• WWD: Fashion Firms Are Making Humanitarian Donations During israel-Hamas War (October 2023)
• OpenIntel: Reebok — israel Complicity Index (BDS-1000: 762, Tier B)
• Globes: Brooks Brothers arrives in israel — Royal Lin Capital, MGS, ABG agreement (April 2022)
• Forbes China: Authentic Brands Group — BlackRock LTPC among largest investors (April 2024)
• ChampSignal: Who Owns Authentic Brands Group? — BlackRock LTPC largest shareholder ($875m investment, 2019)
• UN OHCHR: Report of the Special Rapporteur Francesca Albanese (2025)

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