Boycott Beymen (and AY Shop): Owned majority‑wide (~97%) by Mayhoola for Investments, backed by Qatar Investment Authority. Mayhoola’s first major post-acquisition investment was in an israeli tech company (My Size Inc.)—marking direct economic ties to israel. This connection normalizes occupation and compels boycott.
Gaza Counts is an initiative presenting verified UN, UNICEF, and international records of israel's genocide across 6 gates.