Bref

🚨 Bref (Henkel) Boycott Reasons and Overview

Bref is a registered brand operating under the global consumer goods and chemicals conglomerate Henkel. The inclusion of Bref on boycott lists is directly tied to parent company Henkel's strategic, financial, and operational ties with israel:

• israel Innovation Authority (IIA) Partnerships & Tech Investments: Henkel maintains official R&D agreements with the israel Innovation Authority and has directly invested venture capital into israeli technology startups, such as nanomaterials developer Feelit Technologies.
• Direct Operations via Henkel Soad Ltd.: Henkel conducts extensive commercial operations in israel through its wholly owned subsidiary Henkel Soad Ltd., distributing laundry, home care, beauty, and industrial adhesives across the country.
• Corporate Solidarity Statements: Following October 2023, Henkel CEO Carsten Knobel publicly affirmed corporate solidarity with israel, reinforcing ongoing commercial commitments.
• Corporate Double Standards: While Henkel fully exited the Russian market citing ethical governance, it continues regular business and technological integration in israel despite severe international human rights concerns.

Revenues generated from Bref directly contribute to Henkel's consolidated financial balance sheet. For full documentation and corporate ownership breakdown, please visit the 👉 Henkel Boycott Dossier.