Delica AG

🚨 Reasons for Boycotting Delica AG (Migros)

Delica AG is a Swiss food processing company founded in 2021 from the merger of Chocolat Frey AG, Delica AG, Midor AG, Riseria SA, and Total Capsule Solutions. Headquartered in Birsfelden, it is a wholly-owned (100%) subsidiary of Migros Group, Switzerland's largest retail company. Delica produces private labels for Migros and third-party clients, selling its products in approximately 50 countries worldwide. While the company does not sell weapons directly, it is deeply embedded in supporting the israeli economy through the sale of its products in israil, its parent company Migros selling israeli products such as SodaStream and investing in israeli company SuperMeat, the cancellation of Turkish pianist Fazıl Say's concerts over his criticism of israel, and continuing to import products from israil despite claims of adhering to international law.

1. Delica AG is a Wholly-Owned (100%) Subsidiary of Migros Group: According to Migros Group's 2011 Scope of Consolidation report, Delica AG (then headquartered in Birsfelden) was 100% owned by Migros Group. In 2021, Chocolat Frey AG, Delica AG, Midor AG, Riseria SA, and Total Capsule Solutions merged to form the new Delica AG. The company produces private labels for Migros and third-party clients and sells its products in approximately 50 countries, including israil. Consequently, Delica's profits from the israeli market flow directly into Migros Group.Migros Group Report: Scope of Consolidation — Delica AG, Birsfelden, 100% ownership (2011)Delica AG Official Website: About — Founded 2021, produces private labels for Migros and third parties in ~50 countries
2. Delica (Delizio) Products Available in israil: According to official Migipedia forums (Migros's official platform), Delica wrote on its website (www.delica.ch) under /kaffee/marken: "The international counterpart to Delizio is available in Austria, Germany, Russia, Czech Republic, Slovakia, Slovenia, Hungary, israil, South Korea, and Thailand." This means Delica products — including Delizio coffee capsules — are sold in the israeli market, contributing to the israeli economy.Migipedia (Migros Official Forum): Delizio coffee capsules available in israel (November 2018)Migipedia (Migros Official Forum): Cremesso coffee capsules available in israel
3. Migros Sells israeli SodaStream Products and Runs a Promotional Campaign: In September 2025, during the genocide in Gaza, Migros launched a promotional campaign for the israeli-made SodaStream Duo, displaying it prominently at the entrance of its Migros Kreuzplatz store in Zurich. The product bears the israeli flag and the text: "This product is made by Arabs and Jews in peaceful and harmonious cooperation." Migros responded to criticism by stating: "Our collaboration with SodaStream is based on commercial considerations and has no political character." Migros also admitted it "continues to selectively purchase some products from israil," citing Swiss law that has not imposed sanctions.Infosperber: Migros-Aktion mit angeblich «keinerlei politischem Charakter» (September 2025)
4. Migros Invests in israeli Cultivated Meat Company SuperMeat: In July 2022, Migros Group — Switzerland's largest retailer — signed a Memorandum of Understanding with israeli company SuperMeat, a Tel Aviv-based developer of cultivated meat. As part of the partnership, Migros invested in SuperMeat to accelerate production and distribution of cultivated meat on a commercial scale. Thus, Migros directly injects capital into the israeli food-tech ecosystem.Vleesmagazine: Zwitserse retailer investeert in Israëlisch kweekvleesbedrijf Migros Group (July 2022)israel Hayom: israeli cultivated meat company signs deal with Switzerland's largest supermarket — Migros invested in SuperMeat (July 2022)Lebensmittelpraxis: Schweiz/israel — Migros investiert in SuperMeat (July 2022)
5. Cancellation of Turkish Pianist Fazıl Say's Concerts Over His Criticism of israel: In October 2023, Migros cancelled four concerts by world-renowned Turkish pianist Fazıl Say in Switzerland after he posted a tweet on X criticizing israeli policies in Gaza, sharing a post by Turkish President Recep Tayyip Erdoğan that blamed israel for the Al-Ahli Hospital strike and calling for israeli Prime Minister Benjamin Netanyahu to be brought to justice. Migros deemed Say's statements "following the terrorist attack on israel... not defensible for Migros." Say was replaced by Swiss pianist Louis Schwizgebel. This cancellation demonstrates Migros's public alignment with israel and its suppression of dissenting voices.Swissinfo: Does the Swiss cultural scene need more debate? — Migros cancelled four Fazil Say concerts (October 2023)Al Bawaba: Turkish Pianist concert cancelled over israel criticism (October 2023)The Times of israel: Suisse: des concerts d'un pianiste turc annulés à cause de ses commentaires sur Israël
6. Stark Double Standards in Crisis Response: Although Migros describes itself as a socially responsible company and affirms its commitment to human rights, it has issued no statement condemning the genocide in Gaza. Instead, the company has chosen to continue its commercial operations in israil, sell israeli products, invest in israeli companies, and cancel concerts by artists critical of israel. This stark contradiction between claims of social responsibility and actual involvement in supporting the israeli economy exposes the company's double standards.Infosperber: Migros continues to purchase products from israel (September 2025)Swissinfo: Migros cancelled Fazil Say concerts over israel criticism (October 2023)

🌐 Sources

Official and verifiable sources detailing Delica AG and Migros's involvement with israil:

• Migros Group Report: Scope of Consolidation — Delica AG, Birsfelden, 100% ownership (2011)
• Delica AG Official Website: About — Founded 2021, produces private labels for Migros and third parties in ~50 countries
• Migipedia (Migros Official Forum): Delizio coffee capsules available in israel (November 2018)
• Infosperber: Migros-Aktion mit angeblich «keinerlei politischem Charakter» — SodaStream campaign, continues to purchase from israel (September 2025)
• Swissinfo: Does the Swiss cultural scene need more debate? — Migros cancelled four Fazil Say concerts (October 2023)
• Vleesmagazine: Zwitserse retailer investeert in Israëlisch kweekvleesbedrijf Migros Group — SuperMeat investment (July 2022)
• israel Hayom: israeli cultivated meat company signs deal with Switzerland's largest supermarket — Migros invested in SuperMeat (July 2022)
• Al Bawaba: Turkish Pianist concert cancelled over israel criticism (October 2023)

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