Ever After High

🚨 Ever After High (Mattel) Boycott Reasons and Overview

Ever After High is a registered brand operating under the American multinational toy and entertainment conglomerate Mattel Inc. The inclusion of Ever After High on boycott lists is directly tied to the corporate leadership, institutional shareholders, and operational ties of parent company Mattel with israel:

• Executive Endorsement of israeli Military Actions: Mattel's israeli-born CEO, Ynon Kreiz, publicly signed an open industry declaration in October 2023 pledging unwavering corporate solidarity with israel during the military escalation in Gaza, aligning the global brand directly with state policy.
• Commercial Footprint & Tech Collaborations: Mattel maintains strong licensing and distribution partnerships in israel through local entities (such as LDI) and has partnered with israeli tech startups (including StartApp) for digital product integrations.
• Major Institutional Shareholders Backing Defense Contractors: Mattel's largest institutional owners are Vanguard Group (10.50%) and BlackRock (9.24%). Both investment firms are identified in UN OHCHR reports as primary financiers of arms manufacturers supplying weapons to the israeli military.
• Corporate Double Standards: While Mattel promptly suspended its commercial operations in Russia citing global responsibility, it maintains full commercial engagement in israel despite catastrophic civilian impacts and widespread international condemnation.

Profits from Ever After High directly contribute to Mattel's consolidated global revenues. For complete executive documentation and financial records, visit the 👉 Mattel Boycott Dossier.