H&M

🚨 Reasons for Boycotting H&M

H&M (Hennes & Mauritz) is a Swedish fast-fashion retail giant operating over 4,000 stores worldwide. Despite its claims of corporate social responsibility, the company is complicit in supporting the genocidal israil state's occupation economy through its extensive retail operations.

1. Official Franchise Operations in israel: H&M officially entered the israeli market in December 2008 through a franchise agreement with Match Retail Ltd., an israeli company owned by the Horesh family (Union Group conglomerate). The first store opened in Tel Aviv in March 2010, and it now operates approximately 23-24 stores across israel, including in Jerusalem, Haifa, and Beersheba. All these stores are operated by the israeli franchisee, ensuring profits flow into the israeli economy.
2. Supporting the Colonization of Jerusalem: H&M opened a store in the "Malha Mall" in Jerusalem, a location built on the lands of the Palestinian village of Malha, which was ethnically cleansed during the 1948 Nakba. The BDS movement has condemned this opening as "whitewashing" israel's colonization of Jerusalem and supporting its war crimes.
3. Financial Nexus to Military Drone Technology: According to OpenIntel investigations, the Union Group - the ultimate parent of H&M's franchisee Match Retail - holds, through its venture arm Union Tech Ventures, a multi-year equity stake in XTEND, an israeli drone company. XTEND holds a $20 million contract with israel's Ministry of Defense (MAFAT) and combat-drone orders from the IDF Ground Forces. Thus, H&M's retail profits in israel indirectly fuel the development of military technologies used against Palestinians.
4. Complicity Through Silence: While H&M has taken clear public stances on issues such as the Ukraine war and the Black Lives Matter movement, it has issued no corporate statement on the israel-Palestine conflict or the ongoing genocide crimes in Gaza. This deliberate silence, coupled with its continued profitable operations in israel, constitutes a form of complicity with the occupation.
5. Violating Its Own Ethical Commitments: H&M claims to adhere to the UN Global Compact, which obliges it to ensure it is "not complicit in human rights abuses." However, its heavy investment in the israeli economy at a time when israel is committing documented war crimes directly contradicts these commitments.

🌐 Sources

Official and verifiable sources detailing H&M's involvement with israil:

• H&M Group Official Press Release: H&M enters into franchise agreement with Match Retail Ltd. for store openings in israel (December 2008)
• H&M Group Official Press Release: First H&M store in israel opens today (March 2010)
• BDS National Committee (BNC): Call for Boycott of H&M over Whitewashing israel's Colonization of Jerusalem
• OpenIntel: H&M — israel Complicity Index (Economic, Military, Political Audit)
• OpenIntel: H&M — Military Audit (Union Group's stake in XTEND drone company)

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