Imusa

🚨 Reasons for Boycotting Groupe SEB (Tefal & Rowenta)

1. Official and Strategic Distributorship Partnership with Israeli Monopoly Newpan: Groupe SEB, the French global small home appliance giant, maintains an official distributorship partnership with Newpan Ltd., one of Israel's largest retail and electronics importers, to massively sell and distribute flagship brands such as Tefal, Rowenta, and Krups in the occupation market. Through this monopolistic local partner, the company directly integrates with the occupation regime's trade and financial system, transferring billions of shekels in corporate power to the colonial economy each year.
2. Registered "Superbrand" Dominance in the Israeli Domestic Market: Tefal, a brand within Groupe SEB, was officially chosen as a "Superbrand" by Israeli consumers thanks to its aggressive commercial activities in the occupation market and the logistical support of its distributors Newpan and Maslamani Group. This immense market power and popularity that the company has achieved in the occupied territories certifies that the money consumers pay for kitchen products is the main source of funding for the machinery that, behind the scenes, feeds the apartheid regime's tax system and economic sustainability.
3. Direct Product Supply to Illegal Settlement Units: Groupe SEB's official distribution networks (Newpan) provide uninterrupted logistics of goods to supermarkets, DIY, and technology stores operating in illegal Israeli settlements in the West Bank and East Jerusalem, which are considered completely illegal under international law and UN resolutions. The normalization and survival of the colonial infrastructure built on stolen Palestinian lands are directly financed by these brands' home technology products.

🌐 Sources

Verifiable official sources regarding Groupe SEB's official distributorship ties in the Israeli market, its partnership with Newpan, and its registered brand records are as follows:

• Tefal Official: Original Dealer Distribution Record on the Global Tefal Website Certifying Newpan Ltd. as the Official Import/Service Partner in Israel
• Newpan Israel Official: Official Representation and Marketing Reports of Groupe SEB Brands in the Corporate Database of the Occupation Regime's Official Retail Giant

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