Markwins Beauty

🚨 Reasons for Boycotting Markwins Beauty

Markwins Beauty Brands is a privately held cosmetics company founded in 1984 by Eric Chen, headquartered in Los Angeles, California, USA. The company distributes in over 80 countries and owns brands such as Wet n Wild, Physicians Formula, Lip Smacker, and LORAC. Its founder, Eric Chen, passed away in 2019. Markwins explicitly states on its own website that it is the global beauty partner for \"The Walt Disney Company and Coca-Cola\". Disney and Coca-Cola are targeted by the BDS movement due to their connections with israel. Through its global partnerships with these two companies, Markwins indirectly contributes to the israeli economy. The company is not on the BDS movement's official boycott list; however, it is targeted by activists who advocate boycotting companies that collaborate with brands supporting israel.

1. Global Partnership with Disney and Coca-Cola: Markwins Beauty Brands explicitly states on its official \"Meet our partners\" page that it is the \"global beauty partner for some of the world's most iconic brands\" and that these brands are \"The Walt Disney Company and Coca-Cola.\" This partnership demonstrates Markwins' direct commercial relationship with global companies linked to israel.Markwins Beauty: Meet our partners — Disney and Coca-Cola global beauty partnership (2026)
2. Disney's israel Connection and BDS Boycott: Disney is targeted by the BDS movement. CEO Bob Iger donated $2 million to israel in 2023, describing it as \"humanitarian aid.\" Disney cast israeli actor Gal Gadot in the lead role of Snow White, leading BDS to boycott the film. Marvel (a Disney subsidiary) has been accused of \"normalizing\" israel by featuring the israeli superhero Sabra. BDS calls for the cancellation of Disney+ subscriptions.BDS Movement: Disney and Marvel — normalizing israel's genocide (2025)The New Arab: BDS — boycott call for Captain America film over israeli actor (February 2025)Magdalene: Disney CEO Bob Iger's $2 million donation to israel (2023)Jerusalem Post: BDS — boycott of Snow White over israeli actor (December 2024)
3. Coca-Cola's israel Connection and BDS Boycott: Coca-Cola is targeted by the BDS movement. Coca-Cola's exclusive israeli franchisee, Central Bottling Company (CBC), operates a regional distribution center and cooling facility in the Atarot settlement industrial zone in occupied East Jerusalem. This settlement is illegal under international law. BDS describes Coca-Cola as \"complicit in israel's regime of settler-colonialism, apartheid, and genocide.\" Coca-Cola is among BDS's priority boycott targets.Morning Star: Coca-Cola's CBC operations in Atarot settlement (September 2026)BDS Movement: Coca-Cola — quenching israel's genocidal soldiers' thirst (November 2024)Who Profits: Coca-Cola — illegal settlement operations in Atarot (2025)
4. Markwins' Presence in the israeli Market: Markwins products are sold in the israeli market. Hebrew-language sources show that Markwins' Disney princess-themed makeup sets are sold in stores in israel. Although the company's global footprint page does not list an office or distributor in israel, its products are confirmed to reach consumers there. This demonstrates Markwins' commercial presence in the israeli market.News1 (israel): Markwins — Disney princess-themed makeup sets sold in israel (January 2017)Ynet (israel): Markwins — Disney princess-themed products in the israeli market (January 2017)
5. Ownership Structure and Institutional Shareholders: Markwins Beauty Brands is a privately held company and is not publicly traded. Therefore, it does not have institutional shareholders such as BlackRock or Vanguard. The company was founded in 1984 by Eric Chen. Chen passed away in 2019. The company is headquartered in Los Angeles, California, USA.Happi: Markwins — founded by Eric Chen, privately held (February 2024)Markwins Beauty: Our Global Footprint — distribution in 80+ countries (2026)
6. Boycott Status and International Reactions: Markwins Beauty is not on the BDS movement's official boycott list. However, through its global partnerships with Disney and Coca-Cola, the company is indirectly complicit in these two companies' israel connections. It is therefore targeted by activists who advocate boycotting companies that collaborate with brands supporting israel. The company has made no statement regarding its connections to israel.BDS Movement: Official boycott list (2025)Markwins Beauty: Disney and Coca-Cola partnership (2026)

🌐 Sources

• Markwins Beauty: Meet our partners — Disney and Coca-Cola
• BDS Movement: Disney and Marvel Boycott Page
• Morning Star: Coca-Cola and Atarot Settlement
• The New Arab: Disney Boycott Call
• News1 (israel): Markwins Products in israel

Boykot Market has listed the brand information and source links above based on verifiable official sources. Please conduct your own research to be certain.