My Black Is Beautiful

🚨 Reasons for Boycotting My Black Is Beautiful (Procter & Gamble)

My Black Is Beautiful is a brand owned and distributed globally by consumer goods conglomerate Procter & Gamble (P&G). All revenues, licensing royalties, and operating margins generated from My Black Is Beautiful flow directly into P&G's consolidated corporate treasury. Due to P&G's reliance on suppliers operating in illegal settlements, its innovation hub in Tel Aviv, and deep financial integration with the israil state, My Black Is Beautiful is targeted for boycott.

Why is Parent Company Procter & Gamble Boycotted?

1. Complicity in Settlement Supply Chains (Avgol / Barkan): P&G is the largest global corporate client of Avgol Nonwovens—accounting for over 36% of its revenue—a company that operated a primary manufacturing facility in the illegal Barkan Industrial Zone in the occupied West Bank supplying materials for hygiene lines.
2. Tel Aviv Innovation Center & israeli State Partnership: P&G operates the "israel House of Innovation (IHI)" in Tel Aviv and maintains a bilateral strategic agreement with the israeli Innovation Authority, channeling capital and commercialization channels to startups linked to the military-tech ecosystem.
3. Institutional Ownership Bankrolling Arms Suppliers: P&G's primary institutional shareholders, Vanguard and BlackRock, were formally identified in UN Human Rights Council reports as the largest institutional financiers of arms manufacturers (Elbit Systems, Lockheed Martin, Caterpillar) supplying weapons deployed in the genocide in Gaza.
4. Conglomerate Accountability: Purchasing My Black Is Beautiful directly enriches the parent corporation enabling these operations. Boycotting My Black Is Beautiful exerts vital economic pressure on P&G to sever ties with settlement-linked supply chains and complicit state institutions.

👉 For full settlement audits, innovation agreements, and source links: View Master Procter & Gamble Boycott Profile.

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