Nivea

Nivea is a personal care and skincare brand operating under the Germany-based multinational cosmetics corporation Beiersdorf AG (Maxingvest AG / Herz Family). The boycott of Nivea is directly tied to the corporate investments, israeli corporate subsidiaries, and institutional stances of its parent company, Beiersdorf.

Core Boycott Reasons:

• 60% israeli Subsidiary (Alpa-BDF Ltd.): As disclosed in its official consolidated financial statements, Beiersdorf AG directly holds a 60% equity interest in Alpa-BDF Ltd., headquartered in Herzliya, israel. Through this venture with local partner Alpa Cosmetics Group, the company directly oversees commercial distribution and retail operations in israel.
• Public Support Statement for israel: Beiersdorf was among the German corporate signatories of a prominent joint statement backing israel, while remaining completely silent and failing to condemn the ongoing atrocities in Gaza or illegal West Bank settlements.
• Consolidated Revenue Contribution: Revenue generated from Nivea directly flows into Beiersdorf AG's consolidated financial structure, thereby reinforcing the group's global enterprise and operational footprint in israel.

Consequently, Nivea is subject to boycott due to its direct corporate affiliation with Beiersdorf AG. For full official records and source links, please review the primary Beiersdorf boycott page.