Perfetti Van Melle

🚨 Reasons for Boycotting Perfetti Van Melle

Perfetti Van Melle is a privately-held Italian-Dutch multinational confectionery company formed in 2001 through the merger of Italy's Perfetti S.p.A. and the Netherlands' Van Melle NV, headquartered in Lainate, Italy and Breda, Netherlands. The company is controlled by the Perfetti family (brothers Giorgio and Augusto Perfetti) through C+F Confectionery & Foods Holding BV. Perfetti Van Melle owns brands including Mentos, Chupa Chups, Alpenliebe, Fruittella, Smint, Golia, Vivident, Big Babol, Airheads, Frisk, and Stimorol. The company operates in over 150 countries and employs over 17,000 people. Perfetti Van Melle directly supports israel by launching "I Love israel" themed products under the Mentos brand and through exclusive distribution agreements in israel, contributing to the normalization of genocide.

1. Mentos "I Love israel" Themed Products: Perfetti Van Melle's popular brand Mentos previously launched "I Love israel" themed products. These products were confirmed to have been sold in stores in America and israel in 2014, with Hebrew writing on the packaging and the phrase "I Love israel" alongside the colors of the israeli flag. This campaign is regarded as a clear indication of the company's support for israel. The launch of such products strengthens the company's commercial and symbolic ties with israel and normalizes the occupation.Boykot.co: Vivident Boycott — "I Love israel" themed products for Mentos (2025)Raya: "I Love israel" printed on Mentos candy (October 2015)Turnbackhoax: Mentos "I Love israel" product sold in 2014 (October 2015)Cimple: Mentos "I Love israel" edition sold only in America and israel (2014)
2. Exclusive Distribution Agreements in israel: Perfetti Van Melle products in israel are sold through two different distributors:
   • Leiman Schlussel Ltd.: An israeli-based private family company founded in Berlin in 1919 and moved to israel in 1935. The company is the exclusive importer and distributor of Perfetti Van Melle in israel. With 500 employees, Leiman Schlussel distributes directly to stores throughout israel. Its PCMS subsidiary also distributes products to the Palestinian market.
   • Diplomat Group: One of israel's largest distributors, headquartered in Airport City, israel. Diplomat distributes Perfetti Van Melle products in israel. Diplomat Group is a distributor integrated into the logistical supply chains of the israel Defense Forces (IDF) and the israel Prison Service.Apollo: Leiman Schlussel — exclusive importer and distributor of Perfetti Van Melle in israelWikiwand: Leiman Schlussel — exclusive distributor of Perfetti Van Melle (Mentos) in israel (Hebrew)AEMCX: Diplomat — 4 Hermon St. Airport City, 701000 israel — distribution company in israel
3. Ownership Structure and Institutional Shareholders: Perfetti Van Melle is a privately-held company and has no publicly traded shares. Therefore, it does not have institutional shareholders such as BlackRock or Vanguard. The company is controlled by the Perfetti family through C+F Confectionery & Foods Holding BV. Brothers Giorgio and Augusto Perfetti are the sole owners of the company.Forbes: Giorgio Perfetti — owner of Perfetti Van Melle (2026)Crunchbase: Perfetti Van Melle — Privately owned companyAffaritaliani: Perfetti family controls the company through C+F Confectionery & Foods Holding BV (July 2025)
4. Double Standards and Silence: Perfetti Van Melle emphasizes its commitments to corporate responsibility and sustainability. However, the company launches "I Love israel" themed products under the Mentos brand, maintains its exclusive distribution agreements in israel, and has issued no statement condemning the genocide in Gaza or the illegal settlement enterprise in the West Bank. This contradiction between corporate responsibility claims and actual corporate cooperation with israel exposes the company's double standards.Perfetti Van Melle: Corporate Responsibility

🌐 Sources

• Boykot.co: Vivident Boycott — Mentos "I Love israel" products (2025)
• Raya: "I Love israel" printed on Mentos candy (October 2015)
• Turnbackhoax: Mentos "I Love israel" product sold in 2014 (October 2015)
• Apollo: Leiman Schlussel — Perfetti Van Melle israel distributor
• Wikiwand: Leiman Schlussel — Perfetti Van Melle (Mentos) israel distributor
• Forbes: Giorgio Perfetti — Perfetti Van Melle owner (2026)
• Affaritaliani: Perfetti family C+F Confectionery & Foods Holding BV (July 2025)

Boykot Market has listed the brand information and source links above based on verifiable official sources. Please conduct your own research to be certain.