Saruhan Holding

🚨 Saruhan Holding Boycott Reasons

Saruhan Holding is a Turkish conglomerate founded in 1947 in Rize, headquartered in Istanbul. The holding operates in electrical household appliances, industrial cleaning chemicals, real estate, and consumer products. Its portfolio includes brands such as Fakir Hausgeräte, Nilco, Kaave, De'Longhi, Braun, İYO, Range, S Filo Fleet Leasing, Saruhan Kimya, and Tekno Retail. The primary reason Saruhan Holding is subject to consumer boycott scrutiny is its role as the official Turkish distributor of Braun Household, a brand it took on in 2021. Braun is owned by Procter & Gamble (P&G). P&G has operated an R&D center called \"israel House of Innovation\" in Tel Aviv since 2007, collaborates with Hebrew University of Jerusalem, and its products are present in 98% of israeli households. For these reasons, P&G is targeted by the BDS movement and independent boycott platforms. Saruhan Holding does not have a direct partnership with P&G, but maintains an indirect commercial relationship through the Braun brand.

1. Braun Turkey Distribution and P&G Connection: In 2021, Saruhan Holding became the official Turkish distributor for De'Longhi and Braun Household. The holding imports, distributes, and provides after-sales services for Braun small appliances and personal care products in Turkey. Braun is a brand owned by Procter & Gamble (P&G). This distribution relationship indirectly connects Saruhan Holding to P&G's global commercial ecosystem.Saruhan Holding: 2021 — Official Turkish distributor for De'Longhi and Braun Household
2. P&G's israel R&D Center (israel House of Innovation): P&G has operated an open innovation and R&D center called \"israel House of Innovation\" (IHI) in Tel Aviv, israel since 2007. The center collaborates with israeli entrepreneurs, researchers, and academia to develop solutions for P&G's global technology needs. P&G's presence in israel dates back to 2001, and its products are found in 98% of israeli households.BusinessWire: P&G — israel House of Innovation (est. 2007) and Hebrew University agreement (2011)
3. Research Collaboration with Hebrew University: In 2011, P&G signed a master research collaboration agreement with Hebrew University of Jerusalem. The agreement allows P&G scientists to partner with Hebrew University researchers on joint projects in areas such as biology, chemistry, and materials science. Hebrew University conducts more than one-third of all academic scientific research in israel.BioSpace: P&G — Research collaboration agreement with Hebrew University (September 2011)
4. BDS and International Boycott Target: P&G is targeted by the BDS movement and independent boycott platforms. It is classified as \"D Tier - Moderate\" by OpenIntel with a BDS-1000 score of 308/1000. P&G's supply relationship with Avgol is documented; Avgol operated a production line in the Barkan industrial zone (illegal settlement) until 2020, supplying a specific product to P&G. Avgol vacated Barkan on March 24, 2021. P&G's presence in israel has led to its inclusion on BDS target lists.OpenIntel: P&G — BDS-1000 Score 308/1000, Avgol and Barkan connection (2026)
5. Saruhan Holding's Brand Portfolio and Revenue Pool: Saruhan Holding's brands include Fakir Hausgeräte, Nilco, Kaave, De'Longhi, Braun, İYO, Range, S Filo Fleet Leasing, Saruhan Kimya, and Tekno Retail. The holding consolidates revenue from these brands into its central treasury. Due to its indirect commercial relationship with P&G through Braun distribution, consumer watchdogs recommend holding-level boycott scrutiny.Perakende.org: Saruhan Holding — Fakir, De'Longhi, Braun, and İYO brands

🌐 Verified Sources

• Saruhan Holding Official Website — 2021 Braun Distributorship
• BusinessWire: P&G — israel House of Innovation and Hebrew University Agreement
• Boycott Directory: P&G — israel Connections
• OpenIntel: P&G — israel Complicity Index