SC Johnson & Son

🚨 Reasons for Boycotting SC Johnson & Son

S.C. Johnson & Son is a privately held American multinational company founded in 1886, specializing in household chemicals and cleaning products. The company owns iconic brands such as Raid, Glade, OFF!, Mr Muscle, Duck, Pronto, Pledge, Windex, and Ziploc. While the company does not sell weapons directly, it is deeply embedded in the israeli economy through the establishment of an official subsidiary in israil in 2005, a strategic partnership with israeli Danshar Group at 48% stake, and its dominance of the israeli toilet care market with a 22% share. It also operates in israil through local distributors such as Diplomat.

1. Incorporation of Official Subsidiary in israil (2005): On February 8, 2005, SC Johnson incorporated S.C. Johnson israel Ltd. (Registration No. 513650507) as a private limited company, headquartered in Kiryat Ono, israil. The company was established as a joint venture with israeli Danshar Group, which had until then been the local distributor of SC Johnson products in israil. Brands distributed by the company in israil include Duck (toilet cleaner), Pledge (furniture cleaner), Raid (insecticide), Glade (air freshener), Edge (shaving gel), and others. Consequently, SC Johnson's profits from the israeli market flow directly into the israeli economy.
2. 48% Partnership with israeli Danshar Group: According to documented reports, israeli Danshar Group - a company owned by the Barak family for over five decades - holds a 48% stake in S.C. Johnson israel Ltd. Danshar was founded in 1963 and operates in marketing, distribution, and logistics for international and local brands in israil. Through this partnership, SC Johnson shares its profits from the israeli market with a local israeli group, thereby strengthening the israeli economy.
3. Dominance of the israeli Toilet Care Market: According to a 2026 Euromonitor International report, the toilet care market in israil is dominated by two main players: Sano Bruno''s Enterprises Ltd and SC Johnson israel Ltd, which together hold a combined share of 64% in 2025. SC Johnson israel ranked second with a 22% market share. This market includes Duck brand products, which are among the best-selling in israil. This strong market presence means that a significant portion of israeli consumer spending on cleaning products goes directly to SC Johnson.
4. Distribution through israeli Companies (Diplomat): According to documented sources, SC Johnson distributes its products in israil through local distributors such as Diplomat, a leading israeli FMCG distribution company. This means SC Johnson products reach israeli consumers through israeli companies, contributing to the israeli supply chain and economy.
5. Stark Double Standards in Crisis Response: Although SC Johnson has taken clear public stances on issues such as environmental protection and sustainability, it has issued no statement condemning the genocide in Gaza. Instead, the company chose "strict silence" regarding the devastation in Gaza, while continuing its profitable commercial operations in israil. This stark contradiction exposes the company's claims of social responsibility.

🌐 Sources

Official and verifiable sources detailing SC Johnson's involvement with israil:

• News1: Danny Peled appointed CEO of S.C. Johnson israel (August 2005)
• KYC israel: S.C. Johnson israel Ltd. — Company Profile (Incorporated 08/02/2005, Kiryat Ono)
• Bloomberg: SC Johnson israel Ltd — Company Profile
• Euromonitor International: Toilet Care in israel (April 2026) — SC Johnson israel 22% market share
• Danshar Group Official Website: About Danshar — Marketing and distribution of international brands in israel
• Boycott Directory: S.C. Johnson & Son — S.C. Johnson israel Ltd. (2005), Danshar 48% stake, Diplomat distribution

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