Seg
Why is Seg Boycotted?
Seg is a boycotted brand listed in the Technology & Electronics category. The brand is part of Zorlu Holding; a total of 12 boycotted brands are listed under Zorlu Holding.
Zorlu Holding had a 25% stake in the Dorad Natural Gas Power Plant in Israel, supplying over 7% of Israel's electricity needs. However, these shares were sold in March–July 2025, and Zorlu Energy withdrew from electricity generation in Israel.
Despite this, Zorlu's strategic ties with Israel continue through active subsidiaries: Zorlu Enerji Israel Ltd., Zador Israel Ltd., and Zorlu Energy Solutions (ZES) Israel Ltd. remain operational.
Additionally, AYESAŞ (60% owned by Zorlu Holding, 40% by L3 Harris) supplies electronic systems for Israel's F-35 fighter jets, and Zorlu Energy remains a sponsor of the DEİK Türkiye-Israel Business Council. These ongoing connections keep Zorlu Holding a boycott target.