Serentica Renewables

📌 Detailed Information

• KKR & Co.: A US-based global investment firm and one of the world's largest.
• Pro-Palestinian groups (such as BDS and Ravers for Palestine) state that KKR has invested in Israel's defense industry, cybersecurity companies, and the German media giant Axel Springer, which publishes housing advertisements in illegal settlements in the West Bank. They accuse the company of complicity in human rights violations due to these investments.
  Sources:
  • https://www.wsws.org/en/articles/2025/05/27/hlgw-m27.html
  • https://www.iqmagazine.com/2025/05/superstruct-festivals-respond-to-kkr-boycott-calls/

🎵 The Spillover into the Music World

• Superstruct Entertainment: KKR has acquired this entertainment company, one of Europe's largest festival organizers.
• Affected Brands: Sónar, Field Day, and the global live-streaming platform Boiler Room – among the most prestigious events in electronic music – are now indirectly owned by KKR.
  Sources:
  • https://www.wsws.org/en/articles/2025/05/27/hlgw-m27.html
  • https://writersagainstthewarongaza.com/statements/organic-boycott-boiler-room-kkr

✊ Artists' Response

• Action Taken: Numerous international DJs and musicians (e.g., Arca, Mall Grab, etc.) have canceled their performances at these festivals and withdrawn from lineups to protest their fees going to Israeli military/technological systems through KKR.
• Festivals (Sónar, DGTL, etc.): Although they have corporately stated that they have no connection to KKR's investments, they have not been able to stop the boycott.
  Sources:
  • https://en.wikipedia.org/wiki/Boycott_of_Superstruct_Entertainment_festivals
  • https://www.theguardian.com/culture/2025/may/23/sonar-festival-artist-boycott-israel

Additionally, KKR has sided with the occupation regime through statements supporting Israel's actions during the attacks on Gaza. Institutions or companies that remain insensitive to the Zionist front, which continues its brutal attacks on the oppressed people in Lebanon and Gaza, and prioritize commercial interests must be condemned.

Boykot Market has listed the brand information and the final source link verifying the boycott reason below to help you access more details.

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