Skechers

🚨 Skechers Boycott Reasons

Skechers USA, Inc. is a global footwear and apparel brand founded in 1992 by Robert Greenberg, headquartered in Manhattan Beach, California, USA. In May 2025, the company was acquired by 3G Capital in an all-cash deal valued at approximately $9.26–9.4 billion and was taken private and delisted from the NYSE in September 2025. Skechers' operations in israel are conducted through a joint venture formed in 2016 with MGS Sport Trading (Skechers Footwear, Ltd.). In December 2023, Skechers increased its ownership interest in this joint venture from 51% to 75% for $6.0 million. As of March 2025, Skechers operates 25 retail stores, an online store at skechers.co.il, and over 400 wholesale points of sale across israel. The company has also sponsored the israel Day Parade, participated in the Birthright israel program, and selected israeli footballers as brand ambassadors. OpenIntel rates Skechers 519/1000 (Tier C) on its BDS-1000 index.

Key Boycott Drivers:

1. Extensive Commercial Presence and Joint Venture in israel: Skechers operates in israel through a joint venture formed in 2016 with MGS Sport Trading (Skechers Footwear, Ltd.). In December 2023, the company increased its ownership interest in this joint venture from 51% to 75%, deepening its commitment and investment in israeli operations. As of March 2025, Skechers operates 25 retail stores, an online store at skechers.co.il, and over 400 wholesale points of sale across israel. Confirmed storefronts include locations at Malha (Azrieli) Mall and Jaffa Street 44 in Jerusalem. The company directly injects capital into the israeli economy.
2. Direct Partnerships with israeli Institutions: Skechers has become directly integrated with israel's sports and cultural ecosystem. The company became an official sponsor of the israel Day Parade in 2018 and sent delegations to participate. Additionally, Skechers israel participates in the Birthright israel program, offering free trips to israel for Jewish youth worldwide and providing free shoes to participants. The company has selected israeli Premier League footballers (Guy Melamed, Maor Levi, Timothy Muzi, Or Blorian) as brand ambassadors. These partnerships contribute to the normalization of israel in cultural and sports spheres.
3. Political Silence and Double Standards: According to OpenIntel's political audit, Skechers has made no official corporate statement on the israel-Gaza conflict, the events of October 7, 2023, or the broader israel-Palestine conflict. In contrast, the company temporarily suspended shipments to Russia in March 2022, donated $250,000 to Ukraine, and pledged to match employee donations up to $250,000. Similarly, in October 2022, following Kanye West's unauthorized visit, it issued a statement condemning antisemitism. Skechers' silence on israel stands in stark contrast to its active stance in other crises.

🌐 Sources

• OpenIntel: Skechers Military Audit
• OpenIntel: Skechers Political Audit
• Skechers: SKECHERS Launches Joint Venture in israel (September 2016)
• Jerusalem Post: Skechers opens flagship store at BIG Fashion Glilot (March 2025)
• SEC Filing (SKX 10-K 2024): israel JV Ownership Increased to 75%
• Jurnal Faktual: Skechers — israel Day Parade and Birthright israel