Is SoulCycle boycotted? Why is SoulCycle boycotted? Who owns SoulCycle? You can find the detailed answers and boycott reasons below.

SoulCycle

Boycotted SoulCycle is being boycotted. Boycott reasons and brand information are provided below. Please do not make a decision without reading and conducting your own research.
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Category: Services & Consulting · Owner: Equinox Group

Why is SoulCycle Boycotted?

🚨 SoulCycle Boycott Reasons

SoulCycle is a luxury fitness and indoor cycling brand operated under the Equinox Group and The Related Companies (Stephen Ross).

Key Boycott Drivers:

  1. Executive Endorsement & Funding for israeli Military Charities: Equinox Group CEO Harvey Spevak and controlling shareholder Stephen Ross have channeled substantial financial contributions to Friends of the IDF (FIDF) and pro-israel political PACs.
  2. Corporate Alignment: Issued official corporate communiques aligning the fitness brands with israeli state actions.

🌐 Sources

Other boycotted brands owned by Equinox Group

Source: https://www.foxbusiness.com/lifestyle/us-ceos-support-israel-hamas-attacks
Last Updated: 25.09.2026
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