VF Corporation (formerly Vanity Fair Mills) is a publicly traded American apparel and footwear company founded in 1899 by John Barbey and headquartered in Denver, Colorado. The company owns brands including Vans, The North Face, Timberland, Dickies, Kipling, Eastpak, JanSport, Napapijri, Smartwool, Altra, and Icebreaker. VF Corporation operates directly in israel through its 100%-owned subsidiary VF israel (Apparel) Ltd. The company's stores in israel directly contribute to the israeli economy and legitimize the occupation. Additionally, the company's largest institutional shareholders include major Zionist-aligned investment funds such as BlackRock and Vanguard.
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Gaza Counts is an initiative presenting verified UN, UNICEF, and international records of israel's genocide across 6 gates.