Wheaties

🚨 Reasons for Boycotting General Mills (Pillsbury)

1. 20 Years of Colonial Production in Illegal Occupied Territories (Atarot): General Mills, the global food giant, produced through its sub-brand Pillsbury between 2002 and 2022 at a factory in the illegal Atarot Industrial Zone located in East Jerusalem. Operating in this area, which has been declared entirely "illegal settlement and land theft territory" under UN and international law, the holding directly extracted corporate profits for two decades through the dispossession of the Palestinian people and the exploitation of their resources.
2. Occupation Complicity Certified by the United Nations: General Mills was included in 2020 in the official blacklist published by the United Nations Human Rights Office (OHCHR), which lists international companies complicit in illegal activities in the occupied Palestinian territories. This certified apartheid complicity has made the company the number one target of global boycott movements worldwide, involving human rights organizations and even members of the Pillsbury family themselves.
3. Forced Withdrawal Victory Under Public Pressure: Unable to resist further in the face of the intense consumer boycott and financial reputation sanctions carried out by the "No Dough for the Occupation" campaign, General Mills completely sold its 60% stake in its Israeli subsidiary in May 2022, ending all manufacturing activities at the illegal Atarot factory and being forced to withdraw from the occupied territories. Although the company tried to present this move as corporate strategy, the decision has gone down in history as a concrete and decisive victory of global boycott will over multinational monopolies.

🌐 Sources

Verifiable official sources regarding General Mills' past activities in illegal settlements, UN blacklist records, and the withdrawal process from occupied territories are as follows:

• American Friends Service Committee (AFSC): Official Report on General Mills' Complete Withdrawal from Occupied Territories and Joint Venture Due to Global Boycott Pressure
• Al-Haq Human Rights Organization: Statement on General Mills' Termination of Colonial Activities in the Illegal Atarot Industrial Zone and the Legal Significance of the UN Database
• General Mills Official: Official Corporate Announcement on the Sale of Shares in the Israeli Joint Venture and Transfer of Operations

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