Wolverine World Wide

🚨 Reasons for Boycotting Wolverine World Wide

Wolverine World Wide, Inc. is an American footwear and apparel company founded in 1883, headquartered in Rockford, Michigan, USA, and listed on the New York Stock Exchange (NYSE: WWW). The company owns brands including Merrell, Saucony, Sweaty Betty, Hush Puppies, Wolverine, Chaco, Bates, HYTEST, and Stride Rite. It is also the global footwear licensee of Cat and Harley-Davidson. Through its Saucony brand, Wolverine World Wide sponsored the Jerusalem Marathon, which runs through illegally occupied East Jerusalem, platformed israeli soldiers as race ambassadors, and its senior management has openly expressed support for israel. By refusing to sever ties with israel, it contributes to the normalization of genocide.

1. Saucony's Jerusalem Marathon Sponsorship: Saucony, a brand owned by Wolverine World Wide, was the official shoe sponsor of the Jerusalem Marathon from 2023 to 2025. The marathon runs through illegally occupied East Jerusalem. Saucony produced a special running shoe (the RIDE 18 model) with the inscription "Jerusalem Marathon" and platformed israeli soldiers who served in Gaza as race ambassadors. The sponsorship ended in September 2025 following boycott pressure. However, it remains unclear whether Saucony will continue distributing products in israel. This sponsorship demonstrates that Wolverine World Wide directly contributed to the sportswashing of israel's occupation.Middle East Eye: US sports brand Saucony drops sponsorship of Jerusalem Marathon (September 2025)Marathon Handbook: Saucony Ends Jerusalem Marathon Sponsorship (October 2025)The Jerusalem Post: Jerusalem Marathon unveils official running shoe — RIDE 18 by Saucony (March 2025)BDS Movement: Boycott campaigns forced Saucony to withdraw as sponsor of Jerusalem marathon (October 2025)
2. Merrell Senior Management's Open Support for israel: Merrell's Vice President of Sales, Jessica Adler, shared Marquee Brands' pro-israel statement on LinkedIn on October 13, 2023, with the words "Thank you Marquee Brands for standing up for humanity. Love to see more brands support, DONATE and live by their values!" The post stated that Marquee Brands was donating to American Friends of Magen David Adom. Adler's post demonstrates that Merrell's senior management openly supports israel. While boycott sites claim Adler announced campaigns to send shoes, clothing, and military boots to families in occupied territories, this claim could not be independently verified.LinkedIn — Jessica Adler: Thank you Marquee Brands for standing up for humanity (October 2023)Boykot.co: Merrell Boycott — Jessica Adler's pro-israel post
3. Institutional Shareholders: BlackRock and Vanguard: Wolverine World Wide is a publicly traded company, with BlackRock, Inc. holding ~15% and Vanguard Portfolio Management, LLC holding ~5.9%. BlackRock and Vanguard are identified in a UN report (OHCHR) as being among the largest investors in companies pivotal to israel's weapons arsenal. This means that profits generated by Wolverine World Wide partly flow to these funds, indirectly contributing to israel's weapons industry.Yahoo Finance: Wolverine World Wide — BlackRock 14.80%, Vanguard 5.88%Investing.com: Wolverine World Wide Ownership — BlackRock 15.10%, Vanguard 6.26%UN OHCHR: Report of the Special Rapporteur Francesca Albanese (2025)

🌐 Sources

• Middle East Eye: Saucony drops Jerusalem Marathon sponsorship (September 2025)
• Marathon Handbook: Saucony Ends Jerusalem Marathon Sponsorship (October 2025)
• The Jerusalem Post: Jerusalem Marathon official shoe — RIDE 18 by Saucony (March 2025)
• LinkedIn: Jessica Adler — Thank you Marquee Brands for standing up for humanity (October 2023)
• Yahoo Finance: Wolverine World Wide Institutional Ownership
• UN OHCHR: Report of the Special Rapporteur Francesca Albanese (2025)

Boykot Market has listed the brand information and source links above based on verifiable official sources. Please conduct your own research to be certain.