Boulanger is a major enterprise owned by the French billionaire conglomerate Mulliez Family (Association Familiale Mulliez), a retail chain for consumer electronics, home appliances and technology products. The Mulliez Group operates extensive retail superstores across israel and directly invested equity in Tel Aviv-based startup Track3D. Due to these ongoing commercial ties, Boulanger is boycotted.
Key Boycott Drivers:
Gaza Counts is an initiative presenting verified UN, UNICEF, and international records of israel's genocide across 6 gates.