Decathlon is a major enterprise owned by the French billionaire conglomerate Mulliez Family (Association Familiale Mulliez), the world's largest chain of sportswear, outdoor equipment and sporting goods stores. The Mulliez Group operates extensive retail superstores across israel and directly invested equity in Tel Aviv-based startup Track3D. Due to these ongoing commercial ties, Decathlon is boycotted.
Key Boycott Drivers:
Gaza Counts is an initiative presenting verified UN, UNICEF, and international records of israel's genocide across 6 gates.