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🚨 Reasons for Boycotting Mars Inc.

1. Direct Funding to Israel's Venture Capital and Startup Ecosystem: Global food giant Mars Inc. has signed an official strategic partnership and R&D agreement with Jerusalem Venture Partners (JVP), an international venture capital fund based in Israel. Through this partnership, the company directly finances the occupation regime's foodtech and agtech startups, providing millions of dollars in capital flow to turn the region into a global technology hub.
2. Collaboration with the Occupation Regime's Strategic Academic Institutions: Mars Inc. maintains official cooperation with institutions such as the Hebrew University of Jerusalem, the Weizmann Institute of Science, and the Technion (Israel Institute of Technology) to conduct its R&D operations. Through these academic partnerships, which enhance the institutional and technological legitimacy of the apartheid regime, scientific knowledge is mobilized for the growth of the occupation economy.
3. Capital Cycle Through Global Consumer Brands: The company generates enormous global profits through its confectionery/gum brands such as Snickers, M&M's, Twix, Skittles, Bounty, and Orbit, as well as pet food giants like Pedigree and Royal Canin. The revenues from these products, which consumers purchase in daily life, directly feed the capital cycle that finances the company's technology and venture investments in the occupation regime.

🌐 Sources

Verifiable official sources regarding Mars Inc.'s partnership with the Israel-based JVP fund and its collaborations with academic institutions are as follows:

• Jerusalem Venture Partners (JVP): Official Announcement of the Strategic Partnership and R&D Agreement with Mars Inc.
• Globes Israel: Details of Mars Inc.'s Investment and Venture Scouting Protocol in Israel's Food Technology Sector
• The Times of Israel: Report on the Partnership of the Maker of M&M's and Twix with Israeli Startups and Academia (Hebrew U, Technion)

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