Mars Inc.

🚨 Reasons for Boycotting Mars Inc

Mars, Incorporated is one of the world's largest food companies, owning iconic brands such as Snickers, M&M's, Twix, Skittles, Bounty, Orbit, Pedigree, and Royal Canin. While the company does not sell weapons directly, it is deeply complicit in supporting the genocidal israil state's occupation economy and military innovation infrastructure through its strategic partnership with israeli venture capital fund Jerusalem Venture Partners (JVP), its collaboration with israeli universities, and its investments in "FoodTech" technologies that the israeli Ministry of Defense views as critical dual-use technologies for national security.

1. Official Strategic Partnership with Jerusalem Venture Partners (JVP): In May 2019, Mars Inc. signed a first-of-its-kind R&D agreement with Jerusalem Venture Partners (JVP), an israel-based international venture capital fund. The partnership - described as "transformative and geopolitical" - aims to transform israil's Upper Galilee region into the global "FoodTech epicenter." Under the agreement, Mars supports israeli start-ups and company formation, and invests in food, agriculture, and nutrition technologies. JVP is characterized as a "state-aligned" fund deeply rooted in the israeli military-industrial ecosystem.Mars Official Press Release: Mars, Incorporated Partners with Jerusalem Venture Partners (JVP) to Foster Foodtech Solutions in israel (May 2019)JVP Corporate Announcement: Mars, Incorporated Partners With JVP To Foster Foodtech Solutions In israelGlobes israel Business News: Mars teams with JVP to invest in israeli food-tech (May 2019)
2. Funding Dual-Use Technologies for the israeli Military: According to OpenIntel's Military Audit, Mars's partnership with JVP facilitates capital flow into "FoodTech" innovations - specifically alternative proteins like those developed by Kinoko-Tech and RilBite - which the israeli Ministry of Defense (IMOD) views as "critical dual-use technologies" for ensuring national food security in wartime scenarios. Thus, Mars's investments in israeli food technology directly serve the israeli military's readiness infrastructure.OpenIntel: Mars Military Audit — Dual-use technologies for israeli Ministry of Defense
3. Collaboration with Strategic israeli Academic Institutions: Under the JVP agreement, Mars collaborates with leading israeli academic institutions, including the Hebrew University of Jerusalem, the Weizmann Institute of Science, the Technion (israel Institute of Technology), Migall, and Tel Hai College. The Weizmann Institute and Technion are classified among israil's leading military-academic institutions, contributing directly to weapons and military technology R&D. Through these partnerships, Mars contributes to "tech-washing" and legitimizing the israeli military-academic complex under the guise of "sustainability" and "innovation."Mars Official Press Release: Collaboration with Hebrew University, Weizmann Institute, TechnionOpenIntel: Mars Political Audit — "tech-washing" the academic-military complex
4. Integration into Occupation Infrastructure via Supply Chain: Mars's logistics operations in israil are managed through powerful local distributors, most notably S. Schestowitz Ltd., a company currently under indictment for cartel-like behavior in the israeli food market. Through these distributors, Mars products are integrated into the "Shekem" (IDF canteen) system and israel Prison Service (IPS) canteens operated by Dadash, serving as a mechanism for value extraction from Palestinian political prisoners.OpenIntel: Mars Military Audit — Integration into IDF canteen system and israel Prison Service
5. Profiting from Illegal Settlement Produce via KIND Snacks: According to OpenIntel's Economic Audit, Mars's acquisition of KIND Snacks embedded it in high-risk supply chains linked to illegal israeli settlements. These chains include anonymous sources of Medjool dates, citrus, and winter potatoes from settlements in the Jordan Valley and West Bank. Thus, KIND sales - sold globally - may contribute to financing the illegal settlement economy.OpenIntel: Mars Economic Audit — KIND Snacks high-risk supply chains linked to settlements
6. Stark Ethical Double Standards: OpenIntel's Political Audit shows Mars exhibits stark "double standards." In 2022, Mars mobilized its full corporate weight to isolate Russia after the invasion of Ukraine - suspending operations and donating profits. Yet it maintained "Strict Neutrality" regarding the devastation in Gaza since October 2023, effectively normalizing the conflict through silence. The audit describes this behavior as "Asymmetric Humanism," where the company sanctions US adversaries while shielding US allies from identical ethical standards.OpenIntel: Mars Political Audit — "Asymmetric Humanism" double standards (Russia vs israel)

🌐 Sources

Official and verifiable sources detailing Mars Inc.'s involvement with israil:

• Mars Official Press Release: Mars, Incorporated Partners with Jerusalem Venture Partners (JVP) to Foster Foodtech Solutions in israel (May 2019)
• JVP Corporate Announcement: Mars-JVP R&D Partnership (May 2019)
• Globes israel: Mars teams with JVP to invest in israeli food-tech (May 2019)
• OpenIntel: Mars Military Audit — Dual-use technologies, IDF canteen integration, IPS value extraction
• OpenIntel: Mars Political Audit — Governance ideology, "tech-washing," asymmetric humanism
• OpenIntel: Mars Economic Audit — KIND Snacks settlement supply chains, JVP capital flows

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