Ferrero

🚨 Reasons for Boycotting Ferrero Group

Ferrero Group (Ferrero SpA) is a private Italian multinational chocolate and confectionery company founded in 1946 by Pietro Ferrero, headquartered in Alba, Piedmont, Italy. The company owns brands including Nutella, Ferrero Rocher, Kinder, Tic Tac, Raffaello, Mon Chéri, Ferrero Rondnoir, Kinder Bueno, Kinder Joy, Kinderini, Nutella Biscuits, WK Kellogg Co., Burton's Biscuit Company, Fox's Biscuits, Fannie May, Thorntons, and Wells Enterprises. Ferrero operates directly in israel through a wholly-owned subsidiary, invests in the israeli market, and by refusing to sever ties with israel, it contributes to the normalization of genocide.

1. 100% Ferrero Subsidiary in israel — Premium Confectionery & Trading Company Ltd.: In Ferrero's 2025 Sustainability Report appendix, Premium – Confectionery & Trading Company Ltd. is registered in israel with 100% ownership by Ferrero International S.A. Its registered office is in Holon, israel. Ferrero's official israel website confirms the office is based in Holon. This subsidiary is official evidence of Ferrero's direct corporate presence in israel.Ferrero Sustainability Report 2025: Premium – Confectionery & Trading Company Ltd. — israel — Holon — 100% ownershipFerrero in israel: Our office in Holon
   
   Operational Presence in israel: Ferrero has been operating directly in israel since 2016. Nutella was first launched in israel in 1975. The company employs 104 people in israel. Ferrero is hiring for a Kinder Brand Manager position (Holon location).Ferrero in israel: 1975 Nutella launch, 2016 operationsICE: Ferrero israel employs 104 employeesFerrero Careers: Kinder Brand Manager — Holon, israel
2. Product Launches and Market Investment in israel: In September 2025, Ferrero launched Nutella Plant-Based in israel. This is Nutella's first market outside Europe. In August 2024, Kinderini cookies were launched in the israeli market. Ferrero positions israel as a strategic market and prioritizes product launches there.Ferrero: Nutella Plant-Based launches in israel — first market outside Europe (September 2025)Ferrero: Kinderini launched in israel (August 2024)
   
   Historical Distribution Takeover in israel: Ferrero took over direct distribution in israel in 2016. Previously, Leyman Shlisel was the exclusive importer and distributor of brands including Nutella, Ferrero Rocher, Kinder, and Tic Tac. Ferrero took over distribution directly to capture the profits.Times of israel: Ferrero took over direct distribution in israel from Leyman Shlisel in 2016
3. Ferrero Family Ownership and Corporate Structure: Ferrero SpA is a private company owned by the Ferrero family and has been described as "one of the world's most secretive firms." On February 24, 2025, 3F's Holding S.A. became the ultimate parent company of Ferrero Group and is fully owned by Giovanni Ferrero. Giovanni Ferrero owns 75% of the company. Schenkenberg S.A., which owns 100% of Ferrero International S.A., is 75% controlled by Giovanni Ferrero's personal companies (Bermic and Gmbf). The remaining 25% is owned by other family members, particularly the descendants of Piero Ferrero. As Ferrero is a private company, no public shareholding data is available.Wikipedia: Ferrero SpA — private company owned by the Ferrero familyYonhap: 3F's Holding S.A. became ultimate parent company — fully owned by Giovanni Ferrero (February 2025)MilanoFinanza: Schenkenberg S.A. holds 100% of Ferrero International — 75% owned by Giovanni FerreroForbes: Giovanni Ferrero owns 75% of the company
4. Boycott Calls and Civil Society Response: In January 2026, a broad network of associations, unions, and collectives in Piedmont sent a formal request for clarification to Ferrero S.p.A. regarding its economic and commercial activities in israel. The request noted that the company operates through Ferrero Premium Confectionery C Trading Ltd. based in Holon and has had a commercial presence in israel since 1975. In August 2025, Italian newspaper Il Fatto Alimentare reported that Ferrero maintains its contracts with israel. While Ferrero is not on the main boycott list of the global BDS movement, it faces boycott calls from local campaigns and associations due to its commercial presence in israel.Cuneo24: Palestinian associations demand clarification from Ferrero on economic relations with israel (January 2026)Il Fatto Alimentare: Ferrero maintains contracts with israel (August 2025)Change.org: Petition to remove Ferrero products from school vending machines
5. Double Standards and Silence: Ferrero Group emphasizes its commitments to environmental protection, ethical trade, and respect for human rights in its sustainability reports. However, the company retains its 100% subsidiary in israel (Premium Confectionery & Trading Company Ltd.), continues to invest in the israeli market, and has issued no statement condemning the genocide in Gaza or the illegal settlement enterprise in the West Bank. This contradiction between human rights commitments and actual corporate cooperation with israel exposes the company's double standards.Ferrero in israel: Sustainability and community commitment

🌐 Sources

• Ferrero Sustainability Report 2025: Premium – Confectionery & Trading Company Ltd. — israel — 100% ownership
• Ferrero in israel: Official page — Holon office, 1975 Nutella launch, 2016 operations
• Cuneo24: Palestinian associations demand clarification from Ferrero (January 2026)
• Ferrero: Nutella Plant-Based launches in israel (September 2025)
• Wikipedia: Ferrero SpA — private company owned by the Ferrero family
• Yonhap: 3F's Holding S.A. — fully owned by Giovanni Ferrero (February 2025)
• MilanoFinanza: Ferrero ownership structure — Schenkenberg S.A.

Boykot Market has listed the brand information and source links above based on verifiable official sources. Please conduct your own research to be certain.