Giotto

Giotto is a brand owned and manufactured by the Italian multinational confectionery company Ferrero Group (3F's Holding S.A. / Ferrero Family). The boycott of Giotto is directly tied to the commercial footprint, corporate investments, and direct operations of its parent company, Ferrero, in israel.

Core Boycott Reasons:

• 100% Owned israeli Subsidiary: Ferrero operates directly in israel through its fully owned subsidiary, Premium Confectionery & Trading Company Ltd., headquartered in Holon. In 2016, Ferrero acquired full direct control of its local distribution network to capture market profits directly.
• Strategic Market Prioritization: Ferrero treats the israeli market as a key strategic hub, selecting it for major milestones such as the first launch of Nutella Plant-Based outside Europe in September 2025, as well as the rollout of Kinderini cookies in August 2024.
• Corporate Silence & Civil Society Backlash: Multiple civil society organizations, trade unions, and human rights campaigns in Italy have condemned Ferrero's continued economic ties and operations in israel, highlighting the double standards between its corporate social responsibility claims and ongoing business in israel.
• Consolidated Group Revenue: Profits generated by Giotto contribute directly to Ferrero Group's consolidated financial balance sheet, indirectly sustaining its global commercial enterprise and israeli market operations.

Consequently, Giotto is subject to boycott due to its direct corporate integration within Ferrero Group. For full documentation and detailed sources, please view the primary Ferrero boycott page.