Guess

🚨 Guess (Authentic Brands Group) Boycott Reasons and Overview

Guess is a registered lifestyle and apparel brand operating under the American brand management conglomerate Authentic Brands Group (ABG). The inclusion of Guess on global boycott lists is directly tied to ABG's corporate sponsorships, institutional shareholders, and operational support for israeli institutions:

• Reebok's Sponsorship of the israel Football Association (IFA): ABG-owned flagship athletic brand Reebok entered into an official kit and sponsorship contract with the israel Football Association (IFA), which officially incorporates teams operating out of illegal settlements in the occupied West Bank, drawing direct international BDS boycott campaigns.
• Corporate Matching Funds for israeli Entities: Following October 2023, ABG launched an official 1:1 corporate matching donation program directing employee charitable funds to israeli national organizations (such as Magen David Adom, ERAN, and NATAL) with zero equivalent humanitarian outreach for Gaza.
• Primary Shareholder BlackRock: ABG's largest institutional shareholder is BlackRock (via its Long Term Private Capital fund), identified in UN Human Rights Council reports as a primary financier of major defense contractors supplying military armaments to israel.
• Retail Expansion in israel: ABG continues to license and expand retail distribution for brands like Brooks Brothers and Nautica in the israeli market through regional franchise partners.

Commercial royalties and revenues from Guess flow directly to Authentic Brands Group. For complete documentation, sponsorship investigations, and corporate filings, please visit the 👉 Authentic Brands Boycott Dossier.