Neil Lane

🚨 Reasons for Boycotting Authentic Brands Group (Reebok)

1. Becoming the Savior Sponsor of the Boycotted Israel Football Association: After global sport giants such as Adidas, PUMA, and Erreà severed their ties with the Israel Football Association (IFA) in response to the apartheid regime in Palestine, Reebok, a subsidiary of Authentic Brands Group, stepped forward in early 2025 and signed a 2-year official main sponsorship agreement with the federation of the occupation regime. The company has shielded a regime that was being ostracized in global sports arenas during the genocide process in Gaza with its corporate image and financial power.
2. Providing Financial Legitimacy to Illegal West Bank Settlement Clubs: The Israel Football Association, which Reebok directly funds and whose emblem it carries, includes 6 occupation clubs from West Bank settlements in its official leagues, settlements that are completely illegal under international law and built on stolen Palestinian lands. By transferring millions of dollars in resources to this federation that legitimizes this bloody and illegal settlement infrastructure, the company is directly complicit in the crime of land theft.
3. The Hypocritical Backtracking Scandal Under Lobby Pressure: In September 2025, under pressure from global consumer reactions and a joint memorandum from 367 Palestinian sports clubs, Reebok demanded the removal of its logo from Israel's national team jerseys. However, the company cowardly capitulated within the same day to financial threats from official institutions of the occupation regime and Zionist capital lobbies, backtracked from its boycott decision, and declared that it would continue to support the occupation regime "with pride," thereby registering its corporate spinelessness.

🌐 Sources

Verifiable current sources regarding Authentic Brands Group subsidiary Reebok's sponsorship of the Israel Football Association, illegal settlement clubs, and the backtracking scandal are as follows:

• BDS Movement: Official Justifications for the International Global Boycott Campaign Initiated Against the Reebok Brand and the IFA Sponsorship
• Business & Human Rights Resource Centre: International Commercial Record Report on Reebok's Backtracking as a Result of Pressure After Its Decision to Remove the Logo from Israel Jerseys
• Labour Behind the Label: Examination File of Reebok's Sports Sponsorship Provided to the Occupation and Apartheid Regime from a Human Rights and Labor Rights Perspective

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