Nike

🚨 Reasons for Boycotting Nike

Nike, Inc. is the world's largest sportswear company, owning brands such as Nike, Jordan, and Converse. Despite its marketing campaigns centered on social justice, the company is deeply complicit in supporting the genocidal israil state's occupation economy through strategic partnerships, technology investments, and supply chains linked to illegal settlements.

1. Strategic Partnership with Fox Group (Retailors Ltd): Nike executes its israil operations through a "Master Franchisee" model granting exclusive rights to Retailors Ltd., a subsidiary of the israeli Fox-Wizel Ltd. (Fox Group). This conglomerate is a pivotal economic actor in the settlement enterprise, operating Nike and Foot Locker storefronts in illegal West Bank settlements, including Ma'ale Adumim, Ariel, and Gush Etzion. In 2021, Nike consolidated its market power by granting this group exclusive rights not only in israil but across 14 European countries and Canada.
2. Supply Chain Link to Delta Galil in the Barkan Industrial Zone: Nike maintains a long-term procurement relationship with israeli textile giant Delta Galil Industries, which operates logistics and warehousing facilities in the Barkan Industrial Zone, a settlement industrial park in the West Bank. This constitutes a direct upstream link to the settlement economy, where Nike capital contributes to the viability of industrial zones built on occupied land.
3. Technological Dependency on the israeli Military-Intelligence Sector: Nike's digital infrastructure relies on israeli cybersecurity firms CyberArk and Wiz, both founded by alumni of the IDF's Unit 8200. Additionally, Nike invested in israeli cybersecurity firm Miggo in April 2024, during the Gaza war, signaling a "business as usual" approach during a period of plausible genocide.
4. Ideological Double Standards: Nike exhibits a stark "double standard" in its handling of geopolitical crises. In 2022, Nike executed a total market exit from Russia after the invasion of Ukraine, citing "moral imperatives." However, it simultaneously continued expanding its partnerships with israeli companies and investing in israeli technology. A company that celebrates social justice in one context completely ignores Palestinian lives in another.
5. Complicity Through Silence and Silencing Dissent: Although Nike has issued no official statement supporting the occupation, its silence masks financial complicity. This extends to firing brand ambassadors who expressed solidarity with Palestine, indicating the company does not merely stay silent but actively suppresses dissent.
6. Impact of Global Boycotts: Global boycott campaigns have had a significant impact on Nike's sales. According to Anadolu Agency reports, Nike's second-quarter sales in 2025 dropped 12% to $11.1 billion, with net income down 86% to $211 million. Losses were particularly concentrated in the Middle East and Africa, where boycott campaigns intensified.

🌐 Sources

Official and verifiable sources detailing Nike's involvement with israil:

• OpenIntel: Nike — israel Complicity Index (Economic, Military, Political Audit)
• OpenIntel: Nike — Military Audit (Details of Fox Group partnership and Delta Galil supply chain)
• Bizportal: One of the biggest Nike franchisees is israeli — Here's how the relationship works (Retailors accounts for 68% of Nike revenue)
• The Jerusalem Post: Nike opens flagship store in Rehovot, israil (May 2025)
• Achact: "Fashioning Apartheid" report (shows Nike-Delta Galil link in the Barkan Industrial Zone)
• VentureBeat: Miggo raises $7.5M (shows Nike's participation as an investor, April 2024)
• Anadolu Agency: Two years of Gaza genocide — Global boycotts hit brands linked to israel

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