Puma

🚨 Reasons for Boycotting Puma

Puma SE is a German multinational sportswear and footwear company founded in 1948 by Rudolf Dassler, headquartered in Herzogenaurach, Germany, and listed on the Frankfurt Stock Exchange. The company owns brands including Puma, Cobra Golf, and stichd. Although Puma terminated its sponsorship agreement with the israel Football Association at the end of 2024, it signed a kit sponsorship deal with Maccabi Tel Aviv, continued opening stores in israel, and by refusing to sever ties with israel, it contributes to the normalization of genocide.

1. Kit Sponsorship with Maccabi Tel Aviv FC: In May 2025, Puma signed a 3-year (with extension option) official kit sponsorship agreement with israel's leading football club Maccabi Tel Aviv FC. Under the agreement, Puma became the club's official kit partner from the 2025/26 season onward, supplying performance apparel, training gear, and fashion items. Maccabi Tel Aviv announced the deal as "the official kit collection of israel's champions." This agreement demonstrates that Puma continues its active support in israel following the termination of its IFA sponsorship.Maccabi Tel Aviv FC: PUMA will be Maccabi Tel Aviv FC's new official kit partner (May 2025)Maccabi Tel Aviv FC: PUMA X MACCABI — The official kits for the 2025/26 season (July 2025)
2. Store Expansion in israel: Puma continues to expand its retail presence in israel. In April 2026, it opened a new flagship store at Big Fashion Glilot with an investment of NIS 1 million. The store is designed based on Puma's global "FIELD OF PLAY" concept, combining sports, fashion, and culture. Additionally, Puma reopened its flagship store at Tel Aviv Port in April 2025. These investments demonstrate Puma's commitment to the israeli market.The Jerusalem Post: Puma brings a completely new experience to israel — NIS 1M investment in Big Fashion Glilot flagship store (April 2026)The Jerusalem Post: PUMA reopens its flagship store at Tel Aviv Port (April 2025)
3. Termination of israel Football Association Sponsorship: Puma terminated its sponsorship contract with the israel Football Association (IFA) as of December 31, 2024. This decision was made following five years of global boycott pressure. However, the kit sponsorship agreement Puma signed with Maccabi Tel Aviv demonstrates that the company continues its commercial relations in israel and that the end of the IFA sponsorship does not mean a complete withdrawal from israel.BDS Movement: Puma No Longer Sponsors the israel Football Association (November 2024)IRNA: Puma no longer sponsors israeli football association (November 2024)
4. BDS Boycott Campaign: The BDS (Boycott, Divestment, Sanctions) movement is boycotting Puma due to its operations in israel. The campaign targets Puma's israel Football Association sponsorship and its commercial presence in israel. BDS describes Puma's operations in israel as "sponsorship of apartheid."BDS Movement: Boycott Puma campaignisrael Hayom: BDS calls to boycott Puma over israeli national soccer team sponsorship (September 2026)

🌐 Sources

• Maccabi Tel Aviv FC: PUMA official kit partner (May 2025)
• Maccabi Tel Aviv FC: PUMA X MACCABI 2025/26 kits (July 2025)
• The Jerusalem Post: Puma flagship store Big Fashion Glilot (April 2026)
• The Jerusalem Post: PUMA reopens flagship store Tel Aviv Port (April 2025)
• BDS Movement: Puma ends IFA sponsorship (November 2024)
• israel Hayom: BDS calls to boycott Puma (September 2026)

Boykot Market has listed the brand information and source links above based on verifiable official sources. Please conduct your own research to be certain.