Descente

Descente is a sportswear and athletic equipment brand operating under China-based multinational sportswear conglomerate Anta Sports (Anta Sports Products Limited), which controls the global Amer Sports brand portfolio. The boycott of Descente stems directly from the retail expansion, strategic partnerships, and corporate supply chain ties of its parent corporation, Anta Sports, in israel.

Core Boycott Reasons:

• Direct Retail Entry via Exclusive Castro Franchise: In July 2026, Anta Sports entered into an exclusive franchise partnership with leading israeli fashion retailer Castro to open branded stores across israel, actively embedding its commercial operations within the israeli retail economy.
• Supply Chain Ties with UN-Blacklisted Delta Galil: Brands under Anta Sports' corporate control (notably Wilson) maintain licensed manufacturing agreements with israeli textile firm Delta Galil Industries Ltd., which is officially blacklisted by the United Nations Human Rights Council (UN OHCHR) for its operations in illegal West Bank settlements.
• Anchor Shareholder of Puma: In January 2026, Anta Sports acquired a 29.06% controlling stake in Puma SE for €1.5 billion. Puma actively operates in israel, opening flagship stores and providing official kit sponsorships to israeli clubs including Maccabi Tel Aviv FC.
• Consolidated Capital Flow: Commercial revenues generated by Descente flow directly into Anta Sports and Amer Sports corporate structures, strengthening the group's global enterprise and capacity for business ties in israel.

Consequently, Descente is subject to boycott as an integral asset of the Anta Sports and Amer Sports corporate ecosystem. For full documentation and sources, please refer to the primary Anta Sports boycott dossier.