Anta Sports

🚨 Reasons for Boycotting Anta Sports / Amer Sports

Anta Sports Products Limited (安踏体育) is a Chinese multinational sportswear and equipment company founded in 1991, headquartered in Jinjiang, Fujian, China, and listed on the Hong Kong Stock Exchange. The company owns or controls brands including ANTA, FILA China, DESCENTE China, KOLON SPORT, MAIA ACTIVE, JACK WOLFSKIN, Arc'teryx, Salomon, Wilson, Peak Performance, Atomic, Armada, and Atec. Anta Sports is the largest shareholder of Amer Sports and also the largest shareholder of Puma. The company is entering the israeli market through a franchise agreement with Castro, collaborates with Delta Galil, and by refusing to sever ties with israel, it contributes to the normalization of genocide.

1. Entry into israeli Market — Franchise Agreement with Castro: In July 2026, Anta Sports signed a 5-year exclusive franchise and distribution agreement with israel's leading fashion retail chain Castro Model. Under the agreement, Castro will open ANTA-branded stores and distribute products in israel. Castro plans to invest NIS 30 million (approximately $10 million) in the venture. Operations are expected to begin in 2027. Castro will hold 51% of the subsidiary, Renuar will hold 39%, and israeli businessman israel Chen will hold 10% and serve as CEO. This agreement demonstrates that Anta Sports has officially and permanently entered the israeli market.Globes: Castro secures franchise of Chinese sports goods giant Anta (July 2026)SGB Online: Anta Sports Forms Partnership to Expand to israel (July 2026)Globes: Castro teams with Renuar on Anta israel franchise (August 2026)
2. Collaboration with Delta Galil — Wilson Brand and Illegal Settlements: The Wilson brand, part of Amer Sports controlled by Anta Sports, has a licensed manufacturing agreement with israel-based textile giant Delta Galil Industries Ltd. Delta Galil has been blacklisted by the UN Human Rights Council (UN OHCHR) for its operations in illegal israeli settlements in the West Bank. Delta Galil has been documented operating logistics and warehousing facilities in the Barkan Industrial Zone (West Bank) and selling products in retail stores in settlements through Delta israel Brands. Anta Sports, by controlling the Wilson brand through Amer Sports, maintains this supply chain relationship with Delta Galil and indirectly contributes to israel's illegal settlement economy.OpenIntel: Delta Galil Industries Ltd — israeli textile giant listed by UN Human Rights Council for operations in West Bank settlementsAFSC: Delta Galil Industries — israeli textile manufacturer with branches in illegal israeli settlements in the occupied West BankACHACT: Delta Galil owns factories in israel and operates a logistics centre in the Barkan industrial zone, a settlement in the West BankDelta Galil: Licensed Brands include Wilson
3. Active Support in israel as Puma's Largest Shareholder: In January 2026, Anta Sports acquired a 29.06% stake in Puma SE from the Pinault family's investment firm Groupe Artemis for €1.5 billion, becoming Puma's largest shareholder. Although Puma terminated its israel Football Association (IFA) sponsorship on December 31, 2024, it signed a 3-year kit sponsorship agreement with Maccabi Tel Aviv FC in May 2025 and continued opening stores in israel. In April 2026, it opened a new flagship store at Big Fashion Glilot with an investment of NIS 1 million, and in April 2025 it reopened its store at Tel Aviv Port. Anta Sports, through Puma, actively supports israel's sports industry and consumer market.Xinhua: Anta Sports to become Puma's largest shareholder in 1.5 billion euro deal (January 2026)Maccabi Tel Aviv FC: PUMA will be Maccabi Tel Aviv FC's new official kit partner (May 2025)The Jerusalem Post: Puma brings a completely new experience to israel — NIS 1M investment in Big Fashion Glilot (April 2026)
4. Anta Sports' Own Brand Entry into israel: Anta Sports is entering the israeli market not only through a franchise agreement but also with its own brand ANTA. Under the agreement with Castro, ANTA-branded stores will open in israel and products will be sold both in physical stores and online. This demonstrates that Anta Sports is expanding its presence in israel not only through indirect investments but also through direct retail operations.i24NEWS: Chinese sportswear giant ANTA to enter israeli market in 2027 (July 2026)
5. Double Standards and Silence: Anta Sports and Amer Sports emphasize their commitments to corporate responsibility and sustainability. However, the company is entering the israeli market, maintaining its supply chain relationship with Delta Galil, sponsoring Maccabi Tel Aviv through Puma, and has issued no statement condemning the genocide in Gaza or the illegal settlement enterprise in the West Bank. This contradiction between corporate responsibility claims and actual corporate cooperation with israel exposes the company's double standards.Anta Sports: Corporate Social ResponsibilityAmer Sports: Sustainability

🌐 Sources

• Globes: Castro secures franchise of Anta Sports (July 2026)
• SGB Online: Anta Sports Forms Partnership to Expand to israel (July 2026)
• OpenIntel: Delta Galil — UN OHCHR listed for West Bank settlement operations
• AFSC: Delta Galil — branches in illegal israeli settlements
• Xinhua: Anta Sports to become Puma's largest shareholder (January 2026)
• Maccabi Tel Aviv FC: PUMA official kit partner (May 2025)
• The Jerusalem Post: Puma flagship store Big Fashion Glilot (April 2026)
• Delta Galil: Licensed Brands include Wilson

Boykot Market has listed the brand information and source links above based on verifiable official sources. Please conduct your own research to be certain.